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Saturday, November 2, 2024

SEO: How to Target Countries - Practical Ecommerce

Last updated Thursday, October 26, 2023 09:02 ET , Source: NewsService

Targeting international consumers in organic search requires a few extra steps. Here are seven tips for higher rankings in the countries of choice.

1. Set up separate sites or sections for each country

To ensure a site ranks in organic search results in more than one country, the options are:

  • Create a separate site for each country using country-specific top-level domains (e.g., .de, .uk, .in). Registering all local TLDNs might not be practical, given the cost, restrictions, and unavailability.
  • Use a subdomain for each country (e.g., de.yoursite.com). Setting up subdomains requires development and search-optimization resources, such as building links to each subdomain.
  • Set up a subdirectory for each country (e.g., yoursite.com/de). Creating directories for each country is often the best approach because the single domain receives all the authority.
Yoursite.de De.yoursite.com Yoursite.com/de
Targeting Strongest signal, but targets only one country Strong signal, easier to separate sites Strong signal in combination with hreflang
Different server locations Yes Yes No
Maintainence Difficult to maintain Medium Easiest to maintain
Use case Have a local office and marketing team Can afford to build authority for each subdomain Target many countries but cannot afford separate entities

2. Use hreflang

Google introduced hreflang in December 2011 to replace its geo-targeting settings inside Webmaster Tools (now Search Console). Hreflang is an HTML attribute —...



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