In July 2023, Google unveiled a significant update to its Knowledge Graph. The Knowledge Graph, is a database of billions of facts about people, places, and things. This update primarily aimed at enhancing the Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) signals, particularly for individuals and institutions.
As the search landscape evolves, understanding the implications of this update is crucial for anyone interested in personal brand or entity-based SEO. Here are the key takeaways from this transformative Knowledge Graph update.
A Surge in Person Entities
One of the most noticeable changes brought about by the July 2023 Knowledge Graph update is the substantial increase in person entities, while corporate entities remained relatively stable. Google appears to be honing in on refining the classification of individuals, placing them under specific subtitles. The search engine clearly wants to bring out a content creator’s professional title. This shift underscores Google’s emphasis on pinpointing specialist expertise and authority within the realm of personal branding.
Basically, Google wants you to demonstrate first-hand experience and industry knowledge. As content marketing has become a backbone for inbound marketing, many firms have opted to outsource writers for purposes of SEO. While this not wrong, Google wants writers with authority and expertise in a subject. So, an article on child care by a Paediatric Nurse will be given more...
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