Wednesday, February 28, 2024

Restaurant SEO: Four Easy Steps to Improve Your Online Presence - Modern Restaurant Management

Last updated Monday, October 30, 2023 13:02 ET , Source: NewsService

If you’re looking to rank higher on Google and land in front of more customers, you’ve come to the right place.

In this article, you’ll learn how to improve your restaurant’s online presence and how it will land you in front of thousands of hungry customers in your local area.

The best part?

It’s just four steps, and you don’t need an entire marketing team to do it.

Let’s dive in.

What Is Restaurant SEO?

When people talk about restaurant SEO, what they’re actually referring to is “local SEO.”

First, let’s define SEO—then we’ll cover local SEO.

  1. SEO (search engine optimization) is the practice of optimizing a website or content in an effort to rank higher on a search engine results page (SERP). The goal of SEO is to increase organic (non-paid) traffic to your website by ranking higher on a search engine like Google.

  2. Local SEO is like regular SEO, but its goal is to focus on a specific area. So, instead of attracting people all over the world, it focuses on a state, city, town, or neighborhood. Because restaurants operate at a local level, operators will want to use local SEO practices.

When hungry customers in your area are looking for something to eat, the first step is to jump on Google and search something like—“best thai food portland oregon.”

Google then lists what they believe are the best Thai restaurants in Portland.

Google finds these restaurants by “crawling” through every website and, depending on what they find, ranks them in the order they think will be...

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