TORONTO, Nov. 3, 2023 /PRNewswire/ -- The digital marketing industry is often clouded by myths and misconceptions, particularly when it comes to Search Engine Optimization (SEO). Geek Certified CEO Scott Wilson, a renowned SEO presenter with two decades of experience, is here to set the record straight with valuable insights and actionable tips for businesses looking to improve their online presence.
SEO is now more important than ever. More consumers are using the internet to research and purchase the products and services they require. At this very moment in time, someone is searching online, for the products you sell and the services you offer. Will they find you in the jungle we call the internet or connect with one of your many rivals?
Debunking Common SEO Misconceptions
In an industry rife with "snake oil salespeople" and misleading promises, Wilson emphasizes that despite the daily barrage of emails promising to elevate websites to the coveted number one spot for a fee, SEO is not an arcane art shrouded in mystery. Contrary to popular belief, search algorithms from Google and other search engines are not re-written on a daily or even monthly basis. Instead, updates are methodical improvements to refine the process of organizing global information.
Wilson states, "Search rankings among websites are quite stable. We track our customers' results and their competitors' monthly, and while there are fluctuations, the overall landscape remains consistent." Scott's team's...
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