Google spent the majority of its Pixel 8 launch event talking about AI, just like they did at Google I/O a few months earlier. Qualcomm couldn’t stop talking about all of the Snapdragon 8 Gen 3’s on-device AI a couple of weeks ago either. Samsung, who is likely to announce a Galaxy S24 running that same 8 Gen 3 chip in the coming months, is almost guaranteed to lean heavily into an AI pitch to try and move smartphones in a world where smartphones don’t move like they once did.
AI is everywhere, even if it all feels a lot like the big 5G push of years past. What I mean by that is it’s such a hot topic and tech companies are so weirdly obsessed with it, that’s it is the only thing on their mind that they believe can sell…something, anything. The pitch for AI comes off so empty or in the distance or detached from reality, with promises of what could one day happen (5G and those theoretical virtual, on-the-go open heart surgeries with robots come to mind), that I’m not sure it’s as attractive of an idea as these companies think.
As someone who is a part of this space, I’ve tried to listen to each speech about AI and have seen the early tools rollout. You know what I’ve taken from it all thus far? That tech companies think we all want a world made up of unreal bullshit. Maybe that’s too narrow of a view, but man, this stuff is odd and dark.
What I’ve seen and heard are that early AI tools can do magic with imaging. Whether it’s taking a real photo and rearranging it into a...
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