As technology continues to evolve, so too does the way people discover and interact with new businesses. Every day, more consumers are turning to the internet to find local services and products. In fact, according to a recent customer review survey fromBrightLocal, in 2022, roughly 98% of consumers used the internet to find information about their local businesses.
According toPaul Warren, the vice president of business development atThe Local Agency, a new integrated search marketing firm that focuses on scaling and growing businesses, this digital shift highlights the power that local SEO can have on transforming businesses into local market leaders.
What Is SEO?
Search engine optimization (SEO) is a crucial digital marketing strategy that’s designed to enhance a website’s visibility. If done correctly, this improves a website’s relevance and ranking in the eyes of search engines like Google, Bing and Yahoo.
Why SEO Matters
Deploying a robust SEO strategy can help websites rank higher, making them more visible and in turn, attract more traffic. According to Warren, this could lead to more franchises sold.
“Local SEO matters because more people are searching for services and businesses near them,” said Warren. “‘Near me’ searches have continued to increase every year. It directly affects how many people are finding your business and turning it into a door swing, a booking or a sale.”
But the impact of local SEO goes beyond just visibility. Positive online reviews and...
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