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Blog / Preparing for Google’s Search Generative Experience (SGE): 5 Tips for Success in the New AI Era of Search
This post was written bv Nikki Lam, Senior Director of SEO at NP Digital.
SGE will be one of the most significant shifts in Google’s search results in its 25-year history. There are a lot of unknowns on the horizon, but one thing is sure: This AI-powered search experience brings a new wave of complexity to capturing visibility and traffic.
And it’s not just SGE we must think about. SEO has been incredibly volatile. Google has hit us with its helpful content updates, spam updates, and never-ending core algorithm updates. In the recent words of one of my favorite SEOs, Lily Ray, “I am tired.”
With all these algorithm updates and Google’s new AI-driven approach to search, there’s one crucial thing to understand: To be successful in this new environment, you first must be successful in your current environment.
Yes, SGE will be one of the most significant shifts in search we will experience in our careers, but we are not unfamiliar with clicks becoming harder to get. There’s been a rise in zero-click searches for a long time. SERPs have become more complex, diverse, and personalized. We are no strangers to constant changes in the SERP affecting our ability to capture shelf space.
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