Did you know that 70% of SEO experts monitor their Domain Authority score on a monthly basis?
As we enter a competitive digital landscape, your Domain Authority plays a huge role in your website’s success. As a ranking factor for the authority and dependability of your business as a source for key searchers, your DA score can make or break your position within a Google Search result.
With this in mind, we’ve delved further into the importance of DA in your SEO strategy and compiled 7 lesser-known DA-boosting strategies that could see your SERP score skyrocketing in no time.
What is Domain Authority?
Before we get into the strategy, let’s learn about our aim. As a business leader, you want your website to appear on the top page of a Google Search result.
Not only are the top few websites likely to receive the most clicks, but they are often ranked as the industry leaders of their niche by their target audience.
This is where Domain Authority comes in. Domain Authority, otherwise known as DA, is a metric crafted by experts at Moz, that tells a search engine how reputable a website is when it comes to ranking results.
DA ranges from a score of 0-100, with 100 being the most authoritative site, and 0 being the worst. As a startup, you want to certainly be aiming for the 50-70 mark for a chance of appearing on that first page of search results.
How Is DA Calculated?
There are several ways that Moz calculates a DA score, however, the most significant form of ranking comes from...
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