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Friday, November 1, 2024

The SEO Chap Reinforces the Sustained Benefits of Organic SEO vs PPC Results - Yahoo Finance

Last updated Friday, November 24, 2023 02:02 ET , Source: NewsService

UK SEO consultancy The SEO Chap emphasises the critical importance of SEO investment as a combined strategy with PPC to reduce the unhealthy marketing reliance on paid advertising

London, UK --News Direct-- Prodigy Press Wire

The SEO Chap, UK SEO consultancy run by SEO expert and founder Steve O'Brien, reviewed SEO vs PPC strategy and the importance of investing in a Search Engine Optimisation (SEO) to achieve long-term, sustainable success online. With the search engines seemingly dominated by pay-per-click (PPC) advertising, O'Brien advocates that companies value the superior return on investment and enduring value that SEO pays back to a business.

"Many businesses fall into the trap of over-relying on paid advertising like Google Ads, not realising that these are short-term solutions, it can start off small and continue growing" said O'Brien. "While PPC can certainly drive quick and seasonal results, it's SEO that provides lasting benefits and a stronger ROI over time. Once you stop funding PPC, the benefits cease almost immediately. SEO, on the other hand, continues to yield returns long after the initial investment, so a combined search strategy is the optimum solution."

SEO offers several key advantages over PPC, including improved organic search visibility, higher credibility with audiences, and more consistent web traffic, plus a statistically higher conversion rate. Unlike paid advertising, which requires continual investment to maintain visibility, SEO builds a...



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