As photographers, we just want to photograph. But if you want to make a living in the world of photography, you need to know how to work the business side of things as well. This often means dealing with clients, understanding marketing concepts, and learning how to create and optimize websites.
Today, I'll be revealing three tips I learned from my time as an Enterprise SEO Consultant working with multi-million dollar companies such as Allstate and Bill.com.
In fact, these exact tips have been pivotal throughout my career as both an SEO consultant and photographer, consistently earning the trust and loyalty of clients and coworkers alike.
Let's dive right in.
3 Photography Business Tips
Here are three tips you can apply to your own photography business:
1. Settings Expectations: The Early Delivery Advantage
Have you ever ordered something online that you really wanted, and it was expected to arrive on a certain date, but it arrived earlier by a few days? You know that surprise and joy you feel when it arrives early? That's the early delivery advantage. It's a concept rooted in expectation management and customer satisfaction.
You see, people act based on their expected outcomes. If you have a client that expects a certain delivery date and they receive their product or service earlier, their positive outcome is exceeded, leading to increased satisfaction, and a positive perception of you and your business.
As a consultant, we used this trick all the time. My boss once...
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