Google's Search Generative Experience (SGE) goes global with 120+ country expansion and new interactive features.
- Google expanded generative AI to over 120 new countries - the largest rollout yet.
- New features like follow-up questions and translated word clarification make search more interactive.
- Concerns remain about accuracy and bias, but expansions show Google's commitment to improving generative AI.
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Google announced an expansion of generative AI in Google Search, bringing the technology to over 120 new countries and territories.
Previously, the Search Generative Experience (SGE) feature was only available in the United States, India, and Japan.
With this update, SGE is now accessible across Mexico, Brazil, South Korea, Indonesia, Nigeria, Kenya, South Africa, and many other regions for the first time.
Additionally, the update supports four new languages – Spanish, Portuguese, Korean, and Indonesian. This greatly increases access to generative AI for non-English speakers.
Google plans to expand support to more languages soon.
New Interactive Upgrades Introduced
In addition to broadening access, Google is introducing interactive upgrades to make SGE more...
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