We are all familiar with the terms organic search and paid search. While organic search is all about unpaid SEO that fetches a company a higher rank in SERPs, paid search involves ad purchases to get higher visibility in SERPs. Given that organic efforts may take time but the results are long-term, paid searches give you immediate visibility with short-term results.
Before we dive deep into the anatomy of both of these searches, let us start with the basics.
Organic Search
Organic search fetches natural results in the SERPs. They are a result of extensive SEO efforts put in by a team of digital marketing professionals over a period of time. The results are solely calculated based on search engine algorithms and are untouched by any paid advertisement tactics. The search engine algorithm will decide which website contains the information closest to the keywords, and so they rank those websites higher.
Paid Search
Paid searches are ads we usually see on the left, right, top, and bottom of SERPs. Businesses pay to go beyond their organic marketing strategy to get results as quickly as possible. In paid search, you pay every time a user clicks your ad. Paid searches are used by companies who want to increase their ranking on the first page of SERP when users type specific keywords looking for their products or services.
How Have Organic and Paid Search Evolved Over the Years?
We may say that organic search precedes paid search, but both have evolved significantly over all...
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