Join us as we explore the major algorithm updates, shifts in what are (and aren’t) ranking factors, and other impactful SEO events from 2023. We’ll also reveal our top predictions for the key SEO trends, challenges, and opportunities coming in 2024.
The SEO industry was founded on a strong community of knowledge sharing between SEO pros; mostly about how to get top ranking on Google.
Tapping into this, Google realized that working ‘with’ the SEO industry was to its benefit, and thus a symbiotic relationship developed between Google and those who wanted to leverage its search engine.
This dance has fed an obsession with SEO professionals deconstructing every official word from Google, hoping to find the cheat code and shortcut to better ranking.
There is no doubt that, as an industry, we are fortunate to have so much information and communication online. But, with this comes a lot of conflicting advice about what is the best way to rank on Google.
For some, there is a belief that there is a formula of ranking factors, or a shortcut, which we discuss in our Ranking Factors article. In the article, we highlighted what areas are best to focus on for ranking on Google and a mindset moving away from formulas and towards what really matters.
What we did say is that instead of thinking there is a secret cheat code to ranking, everything that we need for success and visibility in Google search is widely available – from Google.
Just listen to what Google really wants....
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