Google today introduced new tools for website owners, including those running social media sites and discussion forums, who want to better elevate their content in Google's search results. The feature follows Google's reprioritization of user-generated web content over SEO-optimized junk, which has increasingly become a problem on today's modern web. In May, Google first rolled out a new "Perspectives" search filter that would highlight posts from discussion boards like Reddit, Q&A sites like Quora and social media platforms in its search results. The feature, which first arrived on mobile, was launched to desktop users earlier this month along with other search changes.
The company also said its ranking algorithm was being updated to push more of these firsthand perspectives higher in search results so they're easier to find.
With the new tools, Google is giving websites hosting first-person perspectives the ability to signal to the search engine how their data is structured so their content will be featured both accurately and "as complete as possible" in Google's Search Results, the company explains.
For example, with the new ProfilePage markup, any site where creators post content will be able to showcase their creators' profiles directly in Google Search results, including information like their name, handle, profile photo, follower count or the popularity of their content. Both Google's Perspectives feature and its Discussions and Forums feature can make use of...
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