How generative AI is reshaping SEO strategies for businesses - Digital Commerce 360

Companies cannot afford not to experiment with generative AI to upgrade their search marketing strategy, writes Eugene Levin, president of online marketing platform Semrush. He offers tips on getting started and reaching higher levels to engage customers with automation and personalization.

Company leaders face a frenzy of interest about how generative AI will impact their businesses on many levels. The same can be said for online visibility because generative AI adds another dimension to the complex and competitive online landscape where businesses are constantly fighting for the attention of their target audiences. So, if companies adopt generative AI, will it replace search and the processes that they rely on to be successful?

The short answer is no. Prioritizing SEO is still extremely important for businesses, and generative AI is another tool in the toolbox that professionals can leverage to stay ahead of the curve, even as the technology evolves. Here’s how.

Experiment with generative AI tools to enhance your SEO strategy but lean into your human expertise.

At this point, business leaders cannot afford to not experiment with generative AI tools. Start by using tools that can make an immediate impact on important SEO tactics, including idea generation and content creation. However, do not simply rely on generative AI results. Generative AI is a tool, not a replacement for the critical thinking and creativity that humans are capable of.

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