Thanks to ChatGPT and generative AI, anyone can churn out decent content quickly. What does this mean for the future of search results and optimization?
The easy answer is that content quality is going to become the top priority in a way that has been often promised but has yet to be delivered. Google has already set high expectations with its 2022 and 2023 policy updates, focusing heavily on genuine industry authority and UX.
But this isn’t the whole story. It may not even be the most essential part of the story, especially regarding search.
Google’s original algorithm was built on backlinks. They were the first and most important ranking factor. Why? Because anyone can claim they are an expert, but when other sites claim you are an expert, that carries weight.
And so, in this new era of generative AI and easy content creation, backlinks are going to be every SEO and digital marketer’s secret weapon.
The Scoop on ChatGPT and Generative AI
Apart from being a massive roll-out immediately available to anyone, there are a few dramatic contrasts between ChatGPT and traditional ChatBot models. The ability to interpret, add context, and deliver conversationally is unique to ChatGPT, giving it a “human” feel that regular ChatBots can’t match.
The features that make it compelling are also the features that make it problematic. It’s loaded with so much information and must pull and contextualize based on the interpretation of queries submitted by human users. The scales are easily...
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