Alphabet Inc. Chief Executive Officer Sundar Pichai likes to tell the world that Google is an AI-first company — in large part because its search results benefit from clever artificial intelligence algorithms. But he’s also grappling with AI tools being deployed on the other side, as more people use ChatGPT, Midjourney and others to flood the web with machine-generated text and images.
The most worrying examples of fake material getting through Google’s net are images, which can powerfully twist emotions and stick in people’s minds.
This week, Wharton professor Ethan Mollick noted on X that photorealistic AI images were now topping Google’s search results for Israel Kamakawiwoʻole, the Hawaiian singer who died in 1997, instead of real photos. AI-generated images from Gaza showing bloodied, abandoned infants recently went viral, playing havoc with Google’s ranking algorithms and creating a warped view of the Israeli conflict. And Google recently showcased an AI-made “selfie” of China’s historically anonymous Tank Man.
Google’s battle to discern real from fake threatens to blur the lines for billions of people seeking facts, and puts its own role as the world’s organizer of information in uncertain territory.
To illustrate how convincing such images can be, take the quiz below to see if you can tell genuine images of historic figures apart from AI-generated ones.
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Which one is a real photograph of Marilyn Monroe...
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