[author: Noreen Fishman]
Potential clients are on Google searching for your law firm. Some of them will search by your firm name – for example, if they’ve been told about your law firm by a friend. But more of these individuals will use unbranded search terms such as “Cleveland personal injury attorney.” To show up on Google for valuable search terms related to your law firm’s practice areas, you’ve got to continuously optimize your website’s search engine optimization (SEO). To help you do that, we’re sharing 19 actionable tactics that you can implement right away for increased visibility and higher rankings on Google.
1. Make Sure Your Website is User-Centric.
Always ask yourself “What’s in it for the client?” Make pages easy to navigate and easy to read. Avoid lengthy paragraphs and use images to break up text. By focusing on creating a positive and seamless experience for your website visitors, you not only improve user satisfaction but also enhance your website’s chances of performing well in search engine rankings. Google can tell if your content is helpful, and visitors are more likely to return.
2. Ramp Up Your Website Speed.
A painfully slow website really turns off visitors, and page load speed makes a real difference in Google’s ranking factors. Enter your URL into Google’s PageSpeed Insights tool to see how your website performs so you can determine whether or not you need to address speed issues. If you do, Regularly audit and optimize your site’s performance...
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