Google Search Results Super Volatile Days After Reviews Update Completed - Search Engine Roundtable

The last likely Google confirmed update of the year, the November 2023 reviews update, completed last Thursday afternoon on the 7th. But days after it completed the Google search results are still super volatile and the fluctuations and chatter are heated.

Maybe I am wrong and Google is about to announce another helpful content update or core update tomorrow? But I would highly doubt it at this point in time.

Maybe this is leftover volatility from the reviews update? Maybe it is just normal Google flux. But there is a lot of flux, more than just the normal unconfirmed Google search ranking algorithm updates I report on.

I'll show you the SEO chatter and what the tools are showing:

SEO Chatter

Here is some of the SEO chatter, the public discussions of SEOs talking about ranking fluctuations, that started after the Reviews update was completed. The chatter is both from WebmasterWorld and the comments on this site:

Big drops starting at 8am - 11am and again 2pm - 6pm. Traffic is swinging much more widely than normal and there are no new inquiries of any kind...neither emails nor calls. Google has just killed business off for a month now.

I have never been wrecked by an update like this one. At this point, I don't think I can afford the servers. Lost 40% of the remaining traffic in two days. overall down 70% and down 93% in two years. 8-year-old site with 8,000 posts and less than half of them are getting a single view a day. 90% of the sites outranking my site did not exist...

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