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Friday, February 23, 2024

The Vital SEO Guide to Bing Webmaster Tools - NeilPatel.com

Last updated Sunday, December 10, 2023 06:02 ET , Source: NewsService

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Blog / The Vital SEO Guide to Bing Webmaster Tools

If you’re an SEO pro, there’s a good chance you spend most of your time and focus optimizing for Google’s search engine result page (SERP).

No one would fault you. After all, Google is the most popular search engine on the planet.

There’s a reason so many people use Google Search Console and Google Analytics 4 (GA4) to make SEO decisions: They’re great tools.

However, they’re far from the only ones out there.

In fact, what if I told you that Bing—yes, Bing—offers a fantastic platform to help manage your SEO?

As it turns out, there’s a compelling use case for Bing Webmaster Tools, the platform that Bing offers SEOs and webmasters to gauge their performance on a search engine that more than 100 million daily active users trust.

What Is Bing Webmaster Tools?

Bing Webmaster Tools is Microsoft’s webmaster tool to assess how your website performs on Bing. It offers insights into how Bing crawls, indexes, and ranks your site’s pages. Think of it as a kind of “Bing Search Console.”

Why Bing Is Important For SEO

Everyone knows that Google is the leader in search because it’s the dominant search engine. That doesn’t mean you should ignore Bing, however. Bing is second with just over 9 percent of the desktop global search engine market. That means you might miss out on a lot of visitors if you optimize only for Google.

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