SEOs know that the most valuable career skill is the ability to adapt to change, and there has been an incredible amount of it in the last 12 months. Industry headlines and random folks on X are happy to remind you that your SEO is “dead” in light of these developments, but the truth is that there has never been a more exciting and dynamic time to be in SEO.
As the new year dawns, the confluence of AI with existing frameworks will allow many to surge forward into new content streams and opportunities to connect with audiences via new channels. Across the industry, the rate and complexity of adopting AI tools will drive SEO growth and push advantage for audiences that have grown to expect innovation every day.
Sophisticated AI connectivity
AI has become a part of everyone’s workflow for SEO and marketing. Within the products we consume and how we create and manage content, AI has become an expectation rather than an exception in our lives.
Driven by a competitive landscape and customer expectations, in 2023, we saw AI emerge as an enhancement for 100s of SEO and martech products and tools. In a recent survey from Mailchimp, “88% of marketers believe their marketing organization must increase the use of automation and AI to meet customer expectations and stay competitive.”
In 2024, we should expect to see this trend continue but also to become more sophisticated. The first iterations of mainstream generative AI centered on discovering this new shiny object and what it could...
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