Wednesday, February 21, 2024

SEO for Podcasts: Everything You Need to Know - Castos

Last updated Friday, December 22, 2023 15:02 ET , Source: NewsService

When you think of optimizing your podcast for SEO, things that come to mind are likely keywords, how to target them, or strong content strategies. But, most people don’t associate podcasts with search engine optimizations and are missing some key growth opportunities. In this post, we’ll teach you SEO for podcasts, including some podcast SEO tips that can introduce a podcast to new audiences and contribute to a brand’s ranking authority with Google.

It’s not surprising that podcasts, an audio format, aren’t typically associated with SEO practices. Google couldn’t index audio content until recently. Starting in mid-2019, Google began scanning audio files for relevance, marking a new territory for podcasts and content marketing.

There are tactics you can use to optimize your podcast, for both written and audio content, so that it ranks higher within search engine results. This means not only more listeners for your podcasts, but also more website visitors and improved brand awareness. Some of these podcast SEO tips overlap with general SEO practices, while others are specific to audio content.

In this article, we’ll teach you how to optimize your podcast, give you an overview of everything you need to know about SEO for podcasts, and show you how to make your show more SEO-friendly.

The Basics: Why Is SEO Important?

A key element of digital marketing, SEO helps to drive more visitors to a website. SEO, or search engine optimization, is about having your site, page, or...

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