Search engine optimization may seem overwhelming. Luckily there are many helpful educational resources for getting started.
Here are my favorite SEO tutorials for beginners.
“The Beginner’s Guide to SEO“ from Moz is an in-depth tutorial on how search engines work. It covers the fundamental strategies that make websites search-engine-friendly.
Topics include how people interact with search engines, keyword research, myths and misconceptions about search engines, and measuring and tracking performance. It also includes a handy SEO glossary.
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“Search Engine Optimization Starter Guide“ is an official overview from Google. It describes how to help search engines crawl, index, and understand site content. It also addresses what to avoid.
The guide doesn’t explain critical link-building tips but does address promoting your content on social media and niche communities.
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“The Beginner’s Guide to SEO“ from Ahrefs features sections such as keyword research, on-page optimization, link building, and technical topics. It also has a separate section for local SEO segmented by niche.
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“The Ultimate Guide to SEO in 2023“ by HubSpot includes the free, downloadable “Complete SEO Starter Pack.” Many chapters have videos for deeper understanding. The guide also lists “further resources” for in-depth learning.
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“Complete Ecommerce SEO Guide (2024)“ from Shopify focuses on ecommerce and includes creating an SEO strategy, keyword research, site architecture, and more. This guide is shorter...
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