Tuesday, March 5, 2024

Essential GA4 Reports You Need To Measure Your SEO Campaigns (Festive Flashback) - Search Engine Journal

Last updated Wednesday, January 3, 2024 07:02 ET , Source: NewsService

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Celebrate the Holidays with some of SEJ’s best articles of 2023.

Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable strategies, and thought leader opinions.

2023 has been quite eventful in the SEO industry and our contributors produced some outstanding articles to keep pace and reflect these changes.

Catch up on the best reads of 2023 to give you plenty to reflect on as you move into 2024.

It has been hard to not hear about or talk about GA4 over the past year.

It has been one of Google’s most talked about updates within the SEO community and much more broadly – despite not being directly tied to SEO strategy or tactics.

Google Analytics has been the popular platform for monitoring, measuring, and understanding engagement with our websites. While reports, types of data (“not provided” anyone?), and specific features have changed over the years, usage of the platform hasn’t waned.

Now that Google Analytics’ Universal Analytics has reached the end of its lifetime, It’s time to get familiar with GA4.

Whether you migrated months ago, were auto-migrated by Google, or are getting started from scratch, I want to share five essential reports that you need to know to...

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