Today, it’s impossible to have a search engine like Google function without AI working behind-the-scenes. But does this make it easier, or harder, for up-and-coming operators to rank and should the industry be concerned about AI? Sean Bianco, Co-Founder at GainChanger, has the answer the industry is looking for.
Search engines like Google and Bing are planning to incorporate AI-generated content into their search results so it’s no surprise that user signals could become a more important ranking signal. In fact, it’s generally accepted in the SEO community that search engines currently track user signals when they are navigating the search results, resulting in measurable metrics that can determine the success of a particular search for any given user.
Whilst Google search results are, and have been, utilising AI for a long time, Bianco believes that the only thing changing now is how search results will be represented – “Any absolute prediction on what comes next will be a complete fabrication”.
Igaming challenges with SEO
Much like other industries, the igaming industry has its concerns over AI taking tasks away from humans, and how this will impact the overall quality of content. But Bianco believes this doesn’t have to be a concern because after all, “AI is not a replacement for humans”.
“The introduction of a robotic presence onto factory floors did not necessarily lead to the immediate displacement of human workers. While it is possible and does occur in certain...
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