Google: It's Easy To Mess Up A Site Revamp - Search Engine Journal

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Google’s John Mueller answered a question about the SEO effects from making user interface (UI) and user experience (UX) changes to a website, advising that it’s better to plan in advance because it takes longer to fix problems if the changes break the SEO.

User Interface (UI) And User Experience (UX)

The UI and UX are major elements of a website that affect how easy it is for site visitors to accomplish what they are there for, ultimately affecting user satisfaction.

User Interface elements affect how site visitors interact with a website such as navigational, input forms, and informational icons.

User experience elements are a wider range of considerations that relate to accessibility, consistency in design, mobile responsiveness, readability, site speed, usability, and many other elements that in a well considered design have a positive impact on user satisfaction.

This can affect SEO ranking from technical issues related to how Google crawls the page to on-page ranking considerations such as how content is displayed and consequently understood on a webpage.

Making sitewide changes to the UI and UX changes, in addition to adding new webpages, is a major undertaking and should not be considered lightly.

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