Wednesday, April 17, 2024

Amazon SEO in 2024: Strategies for Ranking Highly - Jungle Scout

Last updated Thursday, January 4, 2024 17:02 ET , Source: NewsService

The days of ignoring Amazon SEO, throwing up any old product on Amazon, and then waiting for the paychecks to start rolling in are long gone. Instead, in an increasingly competitive marketplace, Amazon continues to develop algorithms to match sellers’ products with their shoppers. Your product has to be relevant.

Today, if you’re not maximizing the impact of your Amazon SEO, you’re in great danger of falling in search rankings and losing out on sales.

So, if you’re ready to boost your SEO strategy and claim your rightful share of sales and exposure, we’ll go over the following ins and outs of Amazon SEO and how to start optimizing your listing so you can improve your rankings today.

What is Amazon SEO and why is it important?

Search engine optimization, or SEO, is the process of increasing the quality and quantity of website traffic by increasing visibility of a website or a web page to users of an online search engine.

While this might seem like an odd concept considering Amazon is an e-commerce website (and SEO is often considered a Google-related need), it’s actually highly relevant.

Shoppers tend to browse both sites when shopping online: 56% of U.S. consumers start their product searches on Amazon, according to...

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