Wednesday, April 17, 2024

The Top 3 Google Ranking Factors That Really Matter (Festive Flashback) - Search Engine Journal

Last updated Friday, January 5, 2024 07:02 ET , Source: NewsService

Celebrate the Holidays with some of SEJ’s best articles of 2023.

Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable strategies, and thought leader opinions.

2023 has been quite eventful in the SEO industry, and our contributors produced some outstanding articles to keep pace and reflect these changes.

Catch up on the best reads of 2023 to give you plenty to reflect on as you move into 2024.

If only SEO were as simple as having a list of ranking factors that Google applies to its algorithm.

If only SEO were as simple as Google having one algorithm.

If only every niche and location were ranked in the same way.

Long gone are the days when search engines operated on a basic level, where keyword stuffing and a volume of links were obviously direct factors that impacted ranking. Oh, and there was only one algorithm to worry about.

Over the last 25 years, SEO has become an increasingly complex and nuanced discipline.

Ranking factors differ by the vertical and the keyword. YMYL rankings are handled differently from how ecommerce transactional queries are ranked, and local search is different again.

There is only one certainty with SEO: the more you know, the more you realize you don’t know.

But, we do know that there are some factors or signals that Google considers important for ranking pages.

Download our Ranking Factors for 2023 ebook here.

The “Google 200 Ranking Factors” Myth

Before we list...

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