Google Gives Cookie Reprieve To Select Sites Through New Trials - Search Engine Journal

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Google Chrome is restricting third-party cookie access for 1% of users as of January 4.

Google expects to gradually ramp up the percentage of affected Chrome browsers, reaching 100% of users globally by Q3 2024.

Recognizing the need for a smooth transition, Google is allowing websites and businesses to request additional time to migrate away from third-party cookie dependencies for non-advertising use cases.

Deprecation Trials Offer Temporary Cookie Access

Google’s newly introduced deprecation trials will temporarily re-enable third-party cookie access for eligible third-party services until December 27, 2024.

Strict Eligibility Criteria

Google has strict criteria in place to qualify for the trials:

• Services categorized as advertising-related will not be approved.
• Origins matching known ad-related domains will be rejected, including subdomains in most cases.
• Proof of direct end-user impact is required, with issues that only affect later data analysis not qualifying.
• Steps to reproduce broken functionality must be provided and logged to Google in bug reports.
• Google will only accept requests where apparent breakage is validated. There will be an appeals process to clarify details.
• Sites using domains for ads and non-ads will still be denied due to the ad-related...

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