Danny Sullivan, Google's Search Liaison, said that there is no such thing as a perfect formula for ranking a web page. Sullivan said this on X, saying, "There’s no perfect formula to follow that must be used to rank highly in Google Search."
Danny wrote, "Today I wanted to share about the belief that there is some type of “perfect page” formula that must be used to rank highly in Google Search. There isn't, and no one should feel they must work to some type of mythical formula."
Sullivan said that this is "a belief dating back to even before Google was popular." In fact, he said it was something he "wrote about when I was a journalist in 2000," here is a link to that story named In Pursuit Of The Perfect Page.
"As was the case then, so it remains true now. There’s no perfect formula to follow..." he added.
What about third-party SEO tools that suggest otherwise? Sullivan said, "There is any number of third-party SEO tools that might advise that a page should be a certain number of words long or somehow constructed in a particular way for success in search. Third party advice, even news articles, might suggest some type of thing. Following such advice doesn’t guarantee a top ranking. Moreover, such predictions and advice is often based on looking at averages — which misses the point that completely different and unique pages can and do succeed in search," he wrote.
So what does Google recommend? "Google's key advice is to focus on doing things *for your readers* that is...
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