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US Women Vote Stainmaster as Their Preferred Carpet Provider

Last updated Tuesday, August 6, 2013 08:00 ET

Brand Earns 2013 Women's Choice Award from WomenCertified, Inc.

Burlington, 08/06/2013 / SubmitMyPR /

It is no secret that women are leading the way when it comes to interior decorating in their households. In fact, women influence more than 90 percent of household purchases. That stat makes it all the more noteworthy that more than 5,000 women from across the United States recently provided their opinions to vote Stainmaster carpets as their favorite carpet brand.

Earning a 2013 Women's Choice Award from WomenCertified, Inc., an advocacy group for female consumers, Stainmaster emerged victorious in the Best for Home category. The carpet brand will now feature the Women's Choice Award seal on its branding at flooring retailers, a significant move considering that nine out of 10 women have said that they would "definitely" trust a brand with that distinction.

"Modern women are just as involved in domestic decisions as they've always been, but most of them also have very busy careers, so it helps to have a carpet brand like Stainmaster that you can trust without having to do too much research," said Barry Greenberg, sales manager of A.J. Rose Carpets & Flooring, a carpet dealer in Boston. "Not to mention, Stainmaster carpets are highly durable, so the time a woman spends making her purchase could very well be the only carpet decision she'll have to make in her lifetime."

There is currently a lot of potential for new carpet purchases on the market, with 85 percent of women saying they are due for home upgrades and 60 percent indicating that they will invest the same amount or more this year on home improvements compared to 2012. Moreover, 80 percent of women say that they are the ones taking the first step in initiating those upgrades, and 40 percent will be solely responsible for the purchase from start to finish.

Stainmaster offers four carpet lines that can appeal to various demographics of women. For mothers with a growing family, the brand's Active Family line is designed for optimal durability, and each product comes with a lifetime warranty against stains from food, beverages, soil or pet urine. Meanwhile, the TruSoft line is manufactured with Stainmaster's softest materials for ultimate comfort, and the SolarMax line defends against fading in rooms that get regular sunlight. Even young women starting out in their first home can find stylish-yet-affordable options in the new value-based Essentials line.

"No matter which Stainmaster line women choose, they can rest assured that they are purchasing a product that is durable, stylish and easy to clean," added Greenberg. "That gives them more time to worry about other things, whether it's getting their son or daughter to soccer practice or passing the bar exam."

About A.J. Rose Carpets & Flooring:
Serving Massachusetts homeowners and commercial customers since 1977, A.J. Rose Carpets & Flooring specializes in flooring products and installation, offering a broad selection of carpets, area rugs and vinyl, hardwood and laminate flooring. Family owned and operated from the beginning, A.J. Rose also offers professional carpet and upholstery cleaning with the latest equipment to ensure a quality job. Visit one of their showrooms, located at 136 Cambridge Street (Route 3A) in Burlington and 599 Worcester Road (Route 9 West) in Natick, or find them online at www.ajrosecarpets.com. They can also be liked on Facebook at www.facebook.com/AJRoseCarpeting or reached by phone at 781-272-7600 in Burlington or 508-652-0770 in Natick.