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A.J. Rose Carpets Becomes an Exclusive Stainmaster Flooring Center

Last updated Thursday, September 12, 2013 08:00 ET

Massachusetts Stores Offer Brand's Widest Selection and Best Warranty

Burlington, 09/12/2013 / SubmitMyPR /

A.J. Rose Carpets & Flooring, a Greater Boston carpet dealer, today announced that it has joined an exclusive group of New England retailers by becoming an official Stainmaster Flooring Center. The company's locations in Burlington and Natick now feature the widest selection of Stainmaster carpets, including thousands of style and color combinations, while also offering upgrades to the brand's lifetime warranty through the Ultra Life Advantage program.

As a Stainmaster Flooring Center, A.J. Rose will guide each customer to their ideal carpet with a focus on selection, service and satisfaction. The selection process involves three easy steps, with shoppers first using a touchscreen system in the carpet selection center to narrow down their preferred styles. Next, the customers turn to an in-store color lab, where they can use fabric samples, paint chips and color ideas that they've brought to view how the carpet will look in their room during both day and night. After the Stainmaster carpet is selected, shoppers pick out the right cushion by stepping on a cushion tester, and then they can schedule an installation with A.J. Rose.

"With this new partnership, we've not only become the closest Stainmaster Flooring Centers to Boston, but also two of the few locations in all of New England to provide this exclusive benefit to carpet shoppers," said Barry Greenberg, sales manager of A.J. Rose Carpets & Flooring. "Our customers will be able to pick out a Stainmaster carpet in just one trip because we offer seemingly endless possibilities when it comes to style, texture and durability. Not to mention, we have extensive knowledge of those products and their warranties, meaning customers will be satisfied for years to come."

While all Stainmaster carpets come with lifetime warranty protection against food and beverage stains, pet-urine stains, soiling and static shock, A.J. Rose customers can now upgrade to the brand's Ultra Life Advantage program to cover all kinds of stains and receive other enhancements and special services. Additionally, if purchasers are not pleased with their carpet within the first 90 days, they may return it for another Stainmaster carpet of equal quality and value.

A.J. Rose's partnership with Stainmaster comes after women recently voted the manufacturer as their favorite carpet brand. After tapping the opinions of more than 5,000 women in the United States, the female-consumer advocacy group WomenCertified, Inc., honored Stainmaster in the Best for Home category of its 2013 Women's Choice Awards.

"More often than not, women are the driving force behind purchase decisions for the home, so it goes without saying that their opinions are very important when we decide the carpeting and flooring to sell in our stores," added Greenberg. "The fact that Stainmaster's branding now boasts a Women's Choice Award is just another reason why we're so committed to stocking the widest selection of their products."

About A.J. Rose Carpets & Flooring:
Serving Massachusetts homeowners and commercial customers since 1977, A.J. Rose Carpets & Flooring specializes in flooring products and installation, offering a broad selection of carpets, area rugs and vinyl, hardwood and laminate flooring. Family owned and operated from the beginning, A.J. Rose also offers professional carpet and upholstery cleaning with the latest equipment to ensure a quality job. Visit one of their showrooms, located at 136 Cambridge Street (Route 3A) in Burlington and 599 Worcester Road (Route 9 West) in Natick, or find them online at www.ajrosecarpets.com. They can also be liked on Facebook at www.facebook.com/AJRoseCarpeting or reached by phone at 781-272-7600 in Burlington or 508-652-0770 in Natick.