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Porsche Taps Its 5 Million Facebook Followers for Crowdsourced 911

Last updated Monday, August 12, 2013 08:00 ET

Luxury Brand's Contest Gives Fans a Chance to Drive the Custom Ride

Nashua, 08/12/2013 / SubmitMyPR /

To celebrate its impressive achievement of attracting 5 million Facebook fans, Porsche recently gave its legion of followers a chance to collectively design a custom 911 Carrera 4S by voting on various features. Now, the luxury automaker is giving fans a chance to drive the Porsche 911 5 Million Car in a Facebook contest at www.porsche.com/5million.

Sporting "5M Porsche Fans" decals on its side skirts and an Aqua Blue Metallic paint job that echoes Facebook's branding color, the special 911 Carrera 4S features white 20-inch Carrera S wheels and an Aerokit Cup that includes a unique front-spoiler lip and a rear spoiler with a fixed wing. Inside, the contest winner will find a plaque that reads, "Personally built by 5 Million Porsche Fans," and he or she will benefit from the Powerkit Carrera S under the hood, which boosts output from 400 horsepower to 430 horsepower.

"It takes a special kind of auto brand to reach 5 million Facebook fans, and Porsche is proving that fact by giving one driving enthusiast an incredible opportunity to get behind the wheel of the crowdsourced 911," said Larry Bedell, general manager of Porsche of Nashua, a Porsche dealer in New Hampshire. "Even if customers aren't fortunate enough to win the contest, though, many of the features in the Porsche 911 5 Million Car can be ordered at dealerships, so they can customize their own dream car to take home."

The 5 Million Car contest will reward the entrant with the most public Porsche fans on his or her Facebook friend list by Aug. 18, and the winner will be able to bring a guest to the Porsche Experience Center at the United Kingdom's Silverstone race track, where they will drive the exclusive 911 Carrera 4S. Nine runners-up will also receive a 1:43-scale model of the one-off sports car.

While Facebook fans are certainly valuable assets for an automaker, the opinions of its actual customers ultimately matter most, and Porsche continues to impress them as well. For the ninth consecutive year, the luxury marque topped all auto brands in the J.D. Power and Associates Automotive Performance, Execution and Layout (APEAL) Study, which measures how gratifying vehicles are to drive and own. To determine winners in the recently released 2013 study, J.D. Power surveyed more than 83,000 purchasers and lessees of 2013-model-year vehicles on eight categories of performance and design.

"Whether you're looking at performance, luxury or technology, Porsche is dedicated to providing the most complete driving experience on the market year after year," added Bedell. "With the variety of recently redesigned models out there, the Porsche lineup is fresher than ever, so it's not surprising that customers continue to rank the brand as the most appealing in the industry."

About Porsche of Nashua:
A 2010 and 2011 Premier Porsche Dealer, Porsche of Nashua delivers customer service equal to the quality of the Porsche brand. For new and used Porsche sales, Porsche service and Porsche parts, choose the New Hampshire Porsche dealership that stands out from the rest. Interested Porsche shoppers can browse their inventory online at www.porschenashua.com, find them on Facebook at www.facebook.com/porscheofnashua, call them at 603-578-3744 or visit their dealership at 170 Main
Dunstable Road in Nashua, N.H. Discover what a premier automotive buying and servicing experience can be at Porsche of Nashua.