In July the official trailer for Top
Gun: Maverick - a sequel 23 years in the making - brought
nostalgic memories of the 1986 original flooding back for Gen Y and
older Millenials. 24 million people have watched it since.
Then last week Youtube channel Ctrl
Shift Face blew up with 3.75 million views of a “DeepFake”
video, showing Tropic Thunder actor Bill Hader telling a story
about Tom Cruise to David Letterman using voice impressions to set
the scene. As the story continues, Hader’s face eerily morphs into
Tom Cruise every time he speaks with Cruise’s voice mannerisms,
then quickly back again.
This week we see RunTomRun.com
embedding the viral #RunTomRun hashtagged video, which showed 100k
views in 24 hours and has since averaged approximately 2,500 more
views every hour since.
Backed by a campaign website with the
catchy slogan: “America, you complete me!”, #RunTomRun
newsjacked the 2020 election hype cycle to great effect for actor
Miles Fisher & director Stephen Vitale.
Edge of Tomorrow
President of international internet marketing company SEO National
and noted digital marketing authority Damon
Burton had this to say:
“Video is exploding across all the major
social platforms, and creating new breakout styles on up-and-coming
platforms like TikTok. We’ve seen huge growth in the short-form
category of videos under 4 minutes running time which is perfect for
bite-size media consumption.
Staying on top of trends in the video space
is a big part of our knowledge portfolio that SEO National, because
when people think of SEO their mind goes directly to search giant
Google - but Youtube, owned by Google, is actually the world’s
second-biggest search engine.”
DeepFake trend has been on Burton's radar since 2016-2017 when the
dangers of these digital illusions first hit the media through
stories of global celebrities having their images stolen and used in
longer possible to trust the authenticity of all digital still images
or videos, and this has deep implications for public trust in the
media and the political process.
Hader/Tom Cruise DeepFake got so much attention last week because of
the way it showed this technology advancing, with the face morphing
back and forth between the two actors seamlessly. It has an uncanny
nightmarish quality that captures the imagination.
Considering the spike in Tom Cruise related
views generated in the past few weeks by the DeepFake video and the
Top Gun: Maverick trailer, it’s looking like #RunTomRun has a
strong chance to hit a million views within the next 5-10 days.”
went on to mention what part the high-quality production of the video
embedded on RunTomRun.com
plays into the equation.
because it sucks you in with fast-paced action, getting you so hyped
you forget to think for 10-20 seconds.
Big congrats to Miles. He is a master impersonator, you almost have
to remind yourself that it’s not actually Tom Cruise. And director
Stephen Vitale may find himself approached for work by actual
candidates before 2020...”
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