The global pandemic has hastened the speed of “going digital” and given powers to many online industries. No wonder, in the early months of the pandemic, people have turned to social media platforms for entertainment and news updates while they were spending more time at home.
Many marketers are turning and engaging to methods like emails and social media to continue to engage their customers.
However, your marketing strategies might not be as effective, given the rapidly changing post-COVID situation.
Here are some do’s and don’ts you should acquire for your post-COVID social media marketing.
Do’s
Create Precautionary videos and the COVID preventive guidelines
Create fun and light-hearted videos for the audience. Make sure your video should be informative and easy to understand. Still, most people are working from home, so it is likely possible that your targeted audiences will see your videos. Therefore, make your videos more appealing and attractive to your audiences. The video should fit your brand and voice your practice clearly to your earmarked audiences. You can also show all the precautionary steps through your videos as per the government issued guidelines.
Keep your posting consistent
Consistency will hold your audiences with continuously posting the same amount of days per week. The consistency also focuses on the tone of what you’re posting. Don’t sound like a COVID expert rather be educational and informative. Post all the valid information you want to share and make it short and to the point.
Positive Reviews
There is so much negativity, anxiety, and depression around the world. All because of this pandemic. You don’t have to add more to it. Hence, post positive reviews for your customers. A little positive post will encourage the patients.
This is high time to highlight positivity around the world. Try to make your post with a mixture of fun, entertainment, and social content on your platforms.
Review before publishing
It is a regular practice to create social updates, blog posts, ads in advance. Meanwhile, in the rapidly changing COVID situation, your materials might be insignificant by the time of publication. The recently updated content might be outdated in a matter of days.
Hence, if you are reminding people to stay home or repeating public health advice like wearing face-covering masks or using sanitizers, make sure it is still relevant before posting it on the social media platform.
Understand the psychological impact of the pandemic
After the orders are lifted, some people will be eager to celebrate or some will be anxious. So, while creating marketing materials, be sensitive to the mood of your audiences.
Write uplifting blog posts and strike a balance, stay in touch with the local mood. Encourage them to face the post-COVID changes.
Don’ts
Don’t pretend to be a COVID expert
While posting some descriptive information, try not to sound like an expert. Doing such things right now will have opposite reactions to your audiences. All you need to do is to show them what you are doing and what you will continue to do to ensure safety measurements.
Don’t be a Seller
Focusing only on selling your products is a big no at this time. You should choose more strategies than projects, as a responsibility towards your customers.
Through your social media platform, state that you are willing to provide helping hands to your consumers. This can be done by giving sanitizers or face shields as a complimentary offer.
Don’t use humor in your posts
A light-hearted joke or a little fun is acceptable but you are not allowed to use any humor to offend anyone. Using offensive humor or overdoing it might affect your marketing strategy and might leave a negative impression on your customers or audiences.
Don’t offer a limited time offer
A defined offer will force the public to think that you are taking advantage of the situation right now. That is not what anyone wants. Agree? If you wish to put an offer on your product or services, try to make something that people can win back after a few months, when they are ready. Instead of making it quick or urgent.
Citations/References
https://modernaesthetics.com/articles/2020-may-june/dos-and-donts-of-marketing-in-a-post-covid-19-world
https://www.glacial.com/dos-and-donts-of-marketing-post-covid-19/
