Clear goals, division of tasks, a set order of command and project expectations are the four pillars of a well-managed project. This is what a good digital marketing agency should have in place when implementing a winning web design project.
The possibilities within the scope of web design will remain unexplored as it is an ever-evolving field. However, opting for a clear vision of end result helps in achieving the desired result.
For the successful completion of a web design project, one needs to have a clear understanding of what the client wants. Good management is the core of success. It requires conscious effort and continuous learning and updating. Some key factors to drive efficiency and quality in a web design project are:
Face-to-face communication among team members and between the team and the client is the key. Though it is not possible every time but having it as and when applicable is a great step to understand the expectations clearly. Regularly scheduling (and holding) client and team meetings is one of the core success factors.
Specialized Task Allocation
Every team has members with different skill sets which are unique to them. As a team leader, one must keep track of which task is handled best by which person.
The chances are that two or more people in the team are equally skilled to do a particular job. In such a case, gauging who is more competent and has a stronger learning attitude must be preferred. It must be done without creating a sense of conflict among team members.
Time limit creates urgency and this can be utilized to ensure that things don’t get delayed. However, unrealistic deadlines must be avoided as it can create stress and increased chances of mistakes. They must be devised keeping in mind the quality and quantity of deliverables. If there isn’t enough time to realistically complete the project, the team would feel pressurized to deliver, thus compromising on quality (if not quantity). Meanwhile, if too much time is allocated to the project, this could result in indecision and delays. Here, the quantity would be compromised (if not quality).
There are bound to be redundancies at some point in the work process. And to get rid of them, one needs to identify them beforehand. That is only possible after monitoring everyone’s work over a period of time. So, one must instruct their team to maintain individual worksheets that they need to update daily after they’re done for the day. Google Sheets is a useful CMS software for this purpose. One doesn’t need to look at every team member’s worksheet every day. One can do it periodically depending on the overall amount of work to be completed.
Having a Backup in Place
Things may get delayed if any member of the team goes on leave due to an emergency. If one doesn’t have a backup to cope with this situation, this could put the project at risk. Not to mention that the entire team will be negatively affected. To avoid the ruckus, one must decide in advance “who would replace whom” in a moment of crisis. There are many ways to formulate a backup and the exact procedure of creating a backup may differ from company to company.
Setting Templates for Repetitive Design Tasks
By understanding the scope of the project, one can easily figure out the modules or templates that would fit in the project.
For instance, if a carousel post on a particular theme has to be designed every Thursday, one can tell their team member to make a tentative template that needs only minor customization when a set of images is designed every Thursday. This will save the team’s time which can be invested in further optimizing the design.
Consistently Monitoring Team’s Performance
The idea behind consistent monitoring is to know not about the quantity of work done but the output. There’s a thin line of difference between the two.
While quantity means the amount of work delivered, output means the deliverables that are usable or approved by the client. In other words, total output is the difference between quantity and deliverables that have not been approved by the client.
Sharing Learning Resources with the Team
Today’s business scenario is such that the design needs for all kinds of industries are changing every second. To stay relevant and in the game, the team members need to consistently upgrade themselves by learning how to work with new technologies. To ensure that their knowledge about the world of design is on point, one can share learning resources with them. This facilitates healthy competition among the team members and it will make them give their best output. Moreover, one can try organizing lectures/sessions by design experts for team members from time to time.
About eMarket Experts
eMarket Experts is an award-winning agency that was established in the year 2013. They offer a full suite of digital marketing services for businesses. They consistently share content related to digital marketing and have a rich client base who have succeeded using their services.
Name: Rashesh Shah
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Organization: eMarket Experts
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