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Sunday, May 5, 2024

What is growth hacking? Definition and examples - Techstory

Last updated Tuesday, December 14, 2021 07:42 ET , Source: NewsService

A very interesting word describes ” hacking ” growth within the long list of concepts that come to us from American startup innovation. There is a very interesting word that describes “hacking” growth. Although it is a term that is already more than ten years old, growth hacking is a very striking idea whose main application has to do with technology startups. But I think the philosophy can be applied to any business even to essay writing service. I’ll tell you what this innovation technique consists of and some real examples.

Definition of growth hacking

A simple way to explain growth hacking is a set of innovative and unconventional techniques and tactics that allow rapid and sustained growth with little investment. The variable used to measure growth can be the number of users, revenue, or company impacts, among others.

The term was coined in 2010 by Sean Ellis, the inventor of these strategies. He defines the person who implements them, the growth hacker. “His sole objective is growth. The effectiveness of their actions is measured in terms of the impact they have on scalable and lasting growth.”

Going deeper into the concept

There are many differences between traditional marketing techniques, even the most recent digital marketing techniques, and growth hacking. Because this is a highly innovative and unconventional way of achieving growth. They are techniques that are sometimes copied by others and become part of the arsenal of digital marketing tools. But when that...



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