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Wednesday, August 17, 2022

What is SEO and Why Startups Need It - Digital Journal

Last updated Wednesday, August 3, 2022 12:18 ET

Search engine optimization (SEO) is a general term that covers several techniques related to online marketing. SEO refers to making a website more visible in search results. It is the act of increasing both the quality and quantity of site visitors and the display of your image via non-paid, also known as organic web crawler results. Understanding web crawlers and human search behavior are necessary for effective website optimization.

Successful SEO attracts visitors and web crawlers to a website’s pages. In other words, it’s a hybrid of technical writing and public relations. On January 1, 1991, Sergey Brin and Larry Page introduced the word SEO, which was later defined as “search engine optimization.” SEO is an excellent approach to improving the quality of a website and making it easier for customers to explore.

Why SEO is important

If you run a website or blog, you’ll want it to appear on the first page of Google’s search results. You can get to the top of search engine results using SEO tactics. Search engine optimization is critical because:

  • In search engine results pages (SERPS), most users click on one of the top five links to explore a website further. Getting your website to the first page of search results is essential if you want to boost the number of people visiting your site or buying from your online shop.

  • SEO is more than simply indexing a website’s pages; good SEO practices can enhance the user experience and make a site easier to navigate for the end...



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