The men’s pre-shave product market size is expected to be valued at US$ 8.5 Bn in 2022 and exhibit steady growth at a CAGR of 5.7% in the forecast period from 2022 to 2032. Rising focus of grooming companies on expanding their online presence to offer personal care products at the doorstep of customers is likely to boost growth.
As per FMI, sales of men’s pre-shave products are anticipated to reach US$ 14.9 Bn in 2032. Increasing adoption of corporate culture in both developed and developing countries is propelling people to use grooming products, thereby driving sales in the market.
This critical factor has triggered the demand for men’s pre-shave products. Men’s pre-shave products are primarily used to lessen the risk of developing ingrown facial hair. Men’s pre-shave products soften the hair, which allows a smooth shave, avoiding any kind of cuts, especially at sharp angles that are most likely sites for ingrown hair.
As of 2017, the male grooming products market was valued at US$ 57.7 billion, which is expected to grow at a CAGR of 5.3% over the forecast period. Today’s male customers are very particular when it comes to shaving as well as the shaping of the beard.
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The men’s grooming market has witnessed a significant growth over the past couple of years, especially because of the millennial population. When it comes to shaving, male customers make sure their beards are styled, along with a smooth shave experience as well.
This main critical factor has triggered the demand for various shaving tools and products. Men’s pre-shave products are thus enduring high demand among the target customers. There are various critical benefits associated with the use of men’s pre-shave products. Men’s pre-shave products ensure that natural moisture isn’t lost or compromised as far as the skin is concerned.
Men’s pre-shave products facilitate softer whiskers, making it easier to shave without resulting in any cuts. However, one of the main applications of men’s pre-shave products is to prevent ingrown facial hair.
Men’s Pre-Shave Market: Key Players
Examples of the prominent players operating in the global Men’s Pre Shave market are The Procter & Gamble Company (Gillette), Combe Incorporated, Naveh Pharma Ltd., The Real Shaving Co., Pré de Provence, Mountaineer Brand Products, and eShave, LLC., among others.
Men’s Pre-Shave Market: Key Trends
The manufacturers of men’s pre-shave products have been strategizing on coming up with innovative products that cater to the varying needs and requirements of their target segments.
Men’s Pre-Shave Market: Key Developments
- Due to the rise in the demand for various types of shaving kits, one of the key retailers, Kroger, announced the launch of Bromley’s
For Men shaving and grooming products, available exclusively at Kroger’s Family of Stores, which include men’s pre shave products as well.
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Opportunities for Men’s Pre-Shave Market Participants
Over the past couple of years, the number of salons and spas have been increasing, due to the rise in the number of beauty-conscious consumers. Shaving, being one of the main needs for most customers visiting salons, men’s pre-shave products have become a mandatory product in most salons.
Thus, the rise in the number of salon establishments has paved the way for the global men’s pre-shave market to generate increased sales.
The men’s pre-shave market report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, and inputs from industry experts and industry participants across the value chain. The men’s pre-shave market report provides in-depth analysis of parent market trends, macro-economic indicators, and governing factors, along with market attractiveness as per segment.
The report also maps the qualitative impact of various market factors on market segments and geographies.
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The report covers exhaustive analysis on
- Market Segments
- Market Dynamics
- Market Size
- Supply & Demand
- Current Trends/Issues/Challenges
- Competition & Companies Involved in the Men’s Pre-Shave Market
- Technology
- Value Chain of the Men’s Pre-Shave Market
- Market Drivers and Restraints
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