The worldwide cultured wheat market total assets is supposed to increase at a pace of 6.1% each year to US$ 625.5 Million by 2032. The developing utilization of cultured wheat flour for family utilization in many areas of the planet. The rising pattern of natural and feasible techniques for living has made cultured wheat starch famous in numerous networks. Advertising of the item over internet based conveyance channels has made the item reachable to numerous expected clients, further helping the interest.
Cultured wheat is popularly used as a natural preservative in food. Cultured wheat is produced by the fermentation of wheat flour with bacteria called Propionibacterium freudenreichii. This bacterium is normally found in dairy products and milk which plays a vital role in food preservation.
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Cultured wheat is a strong preservative that helps in increasing the shelf life of the bakery and confectionary product. Cultured wheat can also enhance the flavor property of the bakery products. Cultured wheat restricts the growth of unnecessary yeasts, bacteria, and molds. Other important benefits of using cultured wheat are that it does not compromise with taste, aroma, and texture of the end product.
Rising Demand for Clean Label and Chemical-Free Product Driving the Sales Of Cultured Wheat Market
The cultured wheat available in the market is all-natural, organic, GMO-free, and Kosher certified. Day by day consumers is becoming more aware of the food ingredients and their nutritional values. This realization is driving consumer preferences towards natural and chemical-free products. Cultured wheat is the most suitable substitute for chemical preservatives such as sorbates, benzoates, and sorbic acid, which are mostly used in the bakery industry.
Global Cultured Wheat Market: Opportunities and Drivers
The global natural food preservative market was calculated at nearly US $ 796.5 Mn in 2018 which is expected to grow at CAGR of 5.1% till 2024.This creates a huge opportunity for the expansion of culture wheat market.
The diverse functionalities severed by the cultured wheat are it gets easily dispersed in a food matrix, reduced consumption of yeast, easy to handle, environmentally friendly, clean flavor. This advantage provided by cultured wheat is generating its increased usage in the food industry. This is driving the growth of the cultured wheat market.
Cultured wheat has a vast application in the bakery industry. Regionally the rising demand for bakery products especially in Asia-Pacific due to increasing disposable income and westernization of food culture is further boosting the growth of the cultured wheat market. Europe dominates the cultured wheat market due to presence of huge number of bakers and confectioners.
Wheat is one of the most popular crops grown worldwide. It is easily available for all kind of its use. Cultured wheat being prepared from wheat flour gets the advantage of having raw material in abundance. This factor makes the cultured wheat market strong form the supply point of view.
FDA regulation states that Pr. freudenreichii and other organisms founded in cultured wheat are GRAS (generally regarded as safe) microorganisms. Also EFSA (European Food Safety Authority) has included them in QPS(Qualified presumption of safety) list. The regulations further provide extended opportunities to the manufacturer to expand its product portfolio with cultured wheat.
For instance, Mezzoni Foods provide one of the most well-known cultured wheat product named Inhibit 1900CW which is widely used as a shelf-life extender in baked goods, cheeses, salad dressing, and other products that combat mold, gram-negative bacteria.
Raising the trend for sustainability is shifting manufacturer to the production of eco-friendly and animal-free products. The cultured wheat is the best substitute for current industrial petrochemical-based calcium propionate preservative protecting the environment against harmful chemicals. This way manufacturer get opportunities to strengthen their business of food preservatives by offering consumers natural, organic, and sustainable cultured wheat. While cultured wheat provides a healthy option for food preservatives, the cost remains a challenge for the manufacturer.
Global Cultured Wheat: Key Players
Some of the key market players in the cultured wheat market are Mezzoni Foods, J&K Ingredients, BroliteProducts, Lima grain Ingredients, DuPont Nutrition & Biosciences and others.
- Limagrain Cereales Ingredients has launched cultured wheat flour named Cereclean that provides a longer shelf life to baked products. Bakers can list their products as clean label product by replacing this cultured wheat with the chemicals they use.
- Cain has introduced a superior solution to natural mold inhibitor named AlphaFresh. This AlphaFresh is used to replace calcium propionate without vinegar addition that is commonly added in cultured wheat to make food preservative chemical free.
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Global Cultured Wheat Market: Segmentation
Global cultured wheat market is segmented on the basis of nature as:-
Global cultured wheat market is segmented on the basis of application as:-
- Baked products
- Salad dressings
- Dips and spreads
- Detailed overview of parent market
- Changing market dynamics in the industry
- In-depth market segmentation
- Historical, current and projected market size in terms of volume and value
- Recent industry trends and developments
- Competitive landscape
- Strategies of key players and products offered
- Potential and niche segments, geographical regions exhibiting promising growth
- A neutral perspective on market performance
- Must-have information for Cultured Wheat market players to sustain and enhance their market footprint
Explore FMI’s Other Extensive Reports of Food & Beverage:
Wheat Gluten Market Share : The global wheat gluten market size is expected to reach US$ 17.3 Billion in 2032
Whole-Wheat Flour Market Size : The global market holds a projected revenue of US$ 72.71 Bn in 2022, and this value is likely to cross US$ 130.34 Bn by the end of 2032.
Wheat Malt Market Forecast : The increase in the production capacity has been targeted by many beverage industries. The industries are also looking forward to the crops that are grown under the stringent sustainability charter.
Future Market Insights (ESOMAR certified market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.
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