The pet perfume market size is estimated at US$ 1.4 Billion in 2022. Sales are projected to increase at a 5% CAGR, with the pet perfume market size reaching US$ 1.6 Billion by 2032.
A consumer primarily judges a product based on its features and its long-lastingness. A substantial number of customers are influenced by brand identity. However, not all of them establish brand constancy. Hence, enterprises must build a strong trademark and strengthen their presence across several channels which escalate the pet perfume market opportunities.
Initially, pet perfumes were based on gender, but the idea of a gender-neutral product is starting to emerge as one of the key opportunities and trends in the pet perfume market. The availability of pet perfumes for use on all types of animals has increased demand for these products.
According to the analysis, the adoption of pet colognes has risen quickly because hygiene and health have become more important. To increase the profitability of their brands and drive the market’s future trends, pet perfume manufacturers are implementing customer-oriented strategies. In addition to flower and fruit-based fragrances, they also concentrated on creating organic products free from chemicals like alcohol and parabens.
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Customers assess them based on their effectiveness as well. The sales of pet perfume, along with key trends and opportunities in the pet perfume market, will therefore be boosted by products with higher characteristics as they are likely to enjoy better goodwill that will be drawn by better convenience and efficiency.
Considering that e-commerce sites can provide a wide selection of products with unique discounts and prices, consumers are increasingly using them to buy pet grooming supplies. Additionally, even when a product is not offered in a particular region’s pet perfume market, e-commerce websites assist in manufacturing it to the customer’s precise specifications.
Factors such as easy availability of products, convenience, and ease of shopping regardless of geographic conditions help promote the channel to purchase products like pet grooming products surging pet perfume market trends.
Key Takeaways from the Pet Perfume Market Study:
- North America dominated the pet perfume market in 2021, due to the rising number of new product launches and rising pet grooming trends.
- East Asian and South Asian countries like China, Malaysia, Thailand, and Indonesia are developing as the largest pet perfume market. Numerous reasons are expected to contribute to the industry, like an increase in the pet population, etc.
- Most establishments depend on social media platforms including Facebook, Instagram, and YouTube to promote their products as one of the prominent pet perfume market
- By sales channel, e-commercial/online stores are anticipated to hold a noteworthy pet perfume market share of the sales of pet perfume.
“The pet perfume sector is predicted to benefit from the growing e-commerce industry and also innovated natural products. The growing pet population and the expanding trend of pet grooming are expected to act as a driver for the market’s expansion.”- FMI Analyst said.
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Impact of COVID-19 on the Market
The pet perfume market’s expansion was hampered by the Covid-19 crisis. The COVID-19 pandemic has significantly disrupted the market for pet perfume sales. Industries have noticed a shift in consumer behaviour toward safer and more reliable products as well as a decline in consumer discretionary spending.
In addition, limited raw material availability, labour shortages, and component availability have all had a significant impact on pet perfume market growth. Aside from that, the COVID-19 outbreak has resulted in a significant shift in consumer purchasing behaviour. However, the main producers of pet perfume products are emphasizing their e-Commerce channels as well as supplying at-home goods and consumer engagement on their websites through feedback and online reviews.
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Who is winning?
Leading manufacturers of pet perfume market are focused on aggressive marketing strategies, advertisements, and new product launches that have driven sales of pet perfume as well as pet perfume market growth.
The major manufacturers in the pet perfume market are Mipuchi, Captain Zack, Odo-Rite, Alpha Aromatics, Boltz, Pets Empire, Bodhi Dog, Earth Bath, South Barks, Lambert Kay, Guangzhou Yilong Daily Chemicals Company Ltd, Arm & Hammer, and Nature’s Miracle among others.
Market: Segmentation
By Form Type :
- Spray
- Liquid
- Oil
By Animal Type :
- Dogs
- Cats
- Birds
- Others
By Price Range :
- Mass
- Premium
By Ingredient Type :
- Alcoholic
- Non-Alcoholic
By Sales Channels :
- Veterinary Clinics
- Online Retailing
- Wholesalers/ Distributors
- Supermarkets/Hypermarkets
- Pharmacy/ Drugstores
- Convenience Store
- Pet Specialty Stores
- Other Sales Channel
By Region :
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- MEA
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