Scott Woodward’s career has been nothing short of remarkable. With his keen eye for creativity and unwavering work ethic, Woodward has risen to the top of the advertising industry through a journey that has been both interesting and unexpected.
Woodward’s career began with Chevron USA’s prestigious marketing training program after he completed his MBA from Loyola University New Orleans. Working alongside other MBA graduates, Woodward was assigned to work on the energy giant’s multi-million-dollar re-branding initiative, setting the stage for his future success.
According to him “Success is not just about talent, it’s about hard work, perseverance and a willingness to learn and evolve. It’s about embracing change and staying true to your passion and creativity”
He next joined Ray-Ban sunglasses, became the brand’s first global director, and moved the global marketing team from Rochester to New York City, where he met his mentor in the controversial advertising legend, Peter Arnell. They had a storied run collaborating for the next decade,working on the Men-in-Black featuring Ray-Ban film integration and creating iconic advertising images for Ray-Ban that are still remembered and talked about today with the era’s most prominent male and female supermodels.
He also collaborated with Aaron Spelling integrating the sunglasses into his most popular television shows. Woodward burnished his credentials in Hollywood as a twenty-something fashion executive who did extraordinary collaborations that pioneered the path to today’s most talked about fashion marriages between brand and celebrity.
With Ray-Ban on the verge of being sold by Bausch & Lomb to Luxottica, he could not pass up the chance to work for Calvin Klein, theicon andman himself,as a senior marketing executive on their retail expansion of CK concept stores throughout Europe, opening the Tel Aviv store as one of its first abroad.He stayed one year, and as the Chief Marketing Officer role fast became the newest C-suitecreation, he accepted that marketing post at Movado Group,where they hoped he would bring theexpertise hedemonstrated at Ray-Ban to the watch industry.
At Movado Group, here-imagined their in-house agency, infused new thinking in their marketing approach, and brought along some Ray-ban and Calvin alums, where theyinvented freshimages for the company’s portfolio of luxury watch brands which included Movado, Concord, ESQ, Coach and Tommy Hilfiger. He built marketing momentum for its portfolio with cohesive messaging creating 360° synergy in advertising, media, public relations, retail, visual merchandising, digital, research, and insights.He built a world-class team, many of whom he’s remained in close contact.
After his stint with Movado, he worked with his mentor Peter Arnell and his wife Sara at their iconic New York Agency, Arnell Group, which was ultimately sold to Omnicom,convencing Woodward to set out on his own.
He then founded SEW Branded, a brand marketing consultancy located in the Lower East Side of Manhattan, where he works for an eclectic client roster, which has produced some of the most innovative collaborations of the last decade, including creatingLady Gaga’s First Kindness Campaign and following with a similar collaboration with One Direction which won the Clio Award. He also picked up the Emery Award given by Hetrick Martin, alongside Chelsea Clinton and David Mixner, for his work raising millions with a client to curb bullying in schools.
Being an entrepreneur enables him to work with many brands and create innovative branded content with a 360-degree integrated approach to brand-building. He is an expert at assembling and managing world-class creative brand design teams to develop traditional and non-traditional experiential assets and strategic platforms to effectively position emerging brands and re-imagine existing brands, where the result is consistently strategic, design-driven, and culturally relevant.
Woodward’s unique dual corporate and agency background has allowed the consultancy to become an extension of an in-house marketing or creative team or function as a free-standing studio for an existing or start-up brand that desires a creative partner with a depth of strategic experience across the marketing spectrum.
Woodward teaches Marketing, PR & Branding at Parsons School of Design in New York City, hoping to prepare the next generation of marketing mavens for a purpose-driven new world where branding and marketing are digitally driven and inspired.
Most recently, he and his team are helping a friend and colleague to create New York City’s first international fashion film festival and new purpose-driven fabric brands that will innovate and change entire fashion categories.
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Original Source of the original story >> Scott Woodward’s Journey to Becoming a Creative Force in the Advertising Industry