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Monday, May 6, 2024

Peter M. Krask On Navigating The Confusion Born Through AI

Last updated Tuesday, March 21, 2023 14:52 ET , Source: PMK Creativity Guide

Creative consultant Peter M. Krask, The Creativity Guide, delves into the importance of creative processes and flexible mindsets in business, life, and how to navigate the confusing advent of AI.

New York City, New York, 03/21/2023 / SubmitMyPR /

Peter M. Krask is a creative consultant that isn’t hopping on the bandwagon of AI just yet. He believes that the complex and potentially troubling implications of AI are not being fully examined as they should. Despite the media hysteria surrounding AI, not enough people are having real conversations about how AI is made, who is making the decisions about its design and use, and the ramifications of those choices. Peter knows AI will be a useful tool and help culture and business evolve, but he thinks people need to look at the important creative questions behind the drive for AI and its implementation first.

In his work with individuals, teams, and companies, Peter teaches clients how to grow comfortable in creative processes and develop flexible mindsets. He wants them to master the art of innovation. He describes this as “teaching business people how to think like an artist.” Since artists often discover unconventional solutions to problems, often as early adopters of new technologies, and since their work demands comfort with open-ended processes, they get better results through faster decision-making.

Peter realizes business people are highly trained in rational and analytical thinking. And he values this training highly. But unlike artists, people in business are often uncomfortable in situations where answers aren't immediately apparent and the risks involved are unclear. Nor do they voluntarily place themselves in such situations. By strictly limiting themselves to linear problem-solving, they are missing out on other kinds of thinking which can uncover and create an unexpected path forward.

In the case of AI, we are now exactly in a situation where answers aren't immediately apparent and the risks involved are unclear. The individuals who are creating and controlling AI behind the scenes are unknown to the public and their creative process is not transparent. The general public is confused about what AI means or why it is needed. They don’t know how to explore or think about something that’s undefined and seemingly uncontrolled. As with prior technological breakthroughs, a new kind of tool is being confused with a one-size-fits-all solution. This is where Peter’s focus on creative questioning, more familiar in artistic training, becomes essential in asking what is and is not possible with this tool. By teaching people how to stay comfortable and clear in an ambiguous process of discovery, they can begin to learn for themselves how to use a tool for their best advantage.

Peter discusses how a flexible mindset can assist us through the confusion of AI: “Somehow we continue to perceive ourselves as absolutely powerless in our relationship with new technology and its life-changing products. AI is presented as an unalterable event that will only grow in one apocalyptic direction. We believe that, like most technology, it can not ever be changed, directed, or shaped. But that’s fundamentally not true. And never will be true. We have choices we can make for our future with AI. We have to ask the right questions by discovering the wrong questions. There are paths we can choose to prevent AI from damaging our lives. As a society, we must have creative conversations about why we have AI in the first place, what are the questions behind its creation, and recognize that there are always alternatives and options. Just as I teach my clients how to look at the big picture, and also the smallest details, with a mind open to ambiguity and possibility, we will discover how we can plan for the future, address the present, and learn from the past in the face of this revolutionary tool.”

Peter knows he doesn’t have every answer since he is also wading through the murky waters of AI like everyone else. However, by staying rooted in undervalued but necessary kinds of thinking and problem-solving, and learning how not to quit too soon, he believes we can equip ourselves to decide for ourselves how we will wield this tool and not be mastered by it. Many coaches, consultants, and other professionals speak a great deal about the rewards of creative thinking and its real value to a business, but often they resort to jargon and fads. It’s one thing to tell people to “pivot” or “be nimble.” It’s another to teach them how to do so, in order that they can continue to do so in a rapidly changing world.

In Peter’s experience, he has helped people find and take the next step in a confusing project, translate bodies of knowledge and experience into new and vital forms, and identify and work with their own individual creative processes. Whether entrepreneurs or artists, he encourages his clients to embrace uncertainty and evolving structures so they can understand and master their unique way of problem-solving. With these powerful skills, they can continually move forward rather than be upended or setback by change.

The process of finding clear beacons in the overwhelming confusion unleashed by AI won’t be easy or happen overnight. We’re in the midst of complexities that may not be unraveled for another decade; they will require skill, informed judgment, patience, and asking many more questions than we are. What looks like the right answer may quickly turn into the wrong one or a dead-end. Where does the story go next? The writer who spent ten years working on drafts of a novel has a great deal to offer us as wisdom in such times. That same wisdom is needed in many situations less earth-shaking than the onset of AI. In either case, what feels and looks like chaos will become another step taken toward a cherished goal.

The person who can observe patiently and clearly, who notices what others don’t, and creatively transform those insights will navigate complex change best compared to those who tenaciously cling to old solutions or impulsively chase after the next new hot thing. That approach informs his custom-designed workshops on business as storytelling or mastering the art of innovation. He’s seen the results firsthand, both for his clients, and in his own life as an artist and business owner. That’s why Peter is passionate about taking creative practice outside of the studio and bringing it into the boardroom and daily life.

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Name: Peter Krask

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