Omar Alkhalifah is a market researcher who is guiding the way for a better future by conducting and analyzing data to make sense of the complexities within society, which will improve conditions of life in the future.
Alkhalifah’s journey began in 1980 when he was born in Los Angeles, California, as the oldest of his siblings. He moved to Saudi Arabia to begin his studies at King Saud University where he graduated with a bachelor's degree in physics.
After attaining his degree he transitioned into working as a research assistant for six months at the Foundation for King Abdullah. Wanting to branch out and try new things he began working as a high school physics teacher where he could apply his knowledge that he learned at King Saud University.
In 2008 he traveled to the U.S.A to earn a master’s degree in physics. After a brief stay in the United States he returned to Saudi Arabia in 2010 to pick up where he left off in teaching high school physics. That same year he became interested in robotic sciences, which is something he was working with students on. His robotic science projects won awards for best trainer and best team.
In 2014 Alkhalifah began working with his father Dr. Abdullah Alkhalifah, a prominent sociologist and researcher in Saudi Arabia, at his consulting and research company. Together, he and his father built a foundation for the company by undertaking large projects for the Saudi Arabian government. These projects included conducting research on government corruption, substance abuse and elections. Omar describes his work with his father as a beautiful journey.
When working with his father Omar learned many valuable life lessons that he would later apply to his own company. Omar’s father showed him that life is not easy and if he wanted to succeed in life it would take hard work and dedication. He instilled in Omar the values of always trying to become a better version of one’s self as well as understanding that patience is a virtue and to always have a respect for people while keeping your dreams in front of you.
His father was diagnosed with cancer in 2018, which led to work at the foundation to slow down and dry out. When his father got sick they were unable to keep working at the same pace or take on big government research projects. His father just recently passed away four months ago.
When the foundation began to slow down Omar decided to look towards his future and follow his own vision. In 2021 he established his own company called Public Opinion, which specializes in market research and surveys. He is utilizing his work at Public Opinion to work towards a better future by focusing on younger generations and an understanding of data analysis to understand the complexities of society, which will improve conditions of living in the future.
Public Opinion aims to be a leader in the field of market research both locally in the Saudi Arabian market and on a global scale. Omar ascribes all of his success to his late father Dr. Abdullah Alkhalifah.
“I feel that the future for me and a lot of researchers working in many subjects of research, data analysis and data sciences is understanding the influx of data sets and analyzing them in the right way to help communities and provide them with good solutions and decisions to make,” says Alkhalifah.
Media Contact:
Name: Omar Alkhalifah
Website: http://publicopinion.com.sa/
Email: [email protected]
