The popularity of digital printing is on the rise, driven by eco-friendliness and a thriving commercial packaging sector. Explore adjacent markets to multiply revenue sources.
The digital printing packaging market is forecast to experience a growth rate of 5.1% over the estimated time, as per FMI’s analysis. The industry’s size is predicted to reach a market value of US$ 18.6665 billion in 2023 and is expected to be worth US$ 30.6964 billion by 2033.
Digital printing is gaining traction primarily due to its eco-friendly attributes and the booming commercial packaging sector. This technology minimizes environmental impact by reducing installation waste and eliminating the need for grids, aligning perfectly with sustainability goals.
The role of packaging and printing in shaping a product’s identity and facilitating effective marketing cannot be understated. Digital printing encompasses printing graphics, text, patterns, and various visual elements directly onto packaging materials such as transfer films, paper, cardboard, and more. One of the key benefits driving the adoption of digital printing in packaging is its cost-effectiveness, particularly for small and medium-sized print runs, making it an attractive choice for low-volume packaging needs.
The rising consumer demand for personalized packaging solutions heavily influences the market’s future trends. Digital printing is pivotal in enabling cost-effective packaging of products featuring unique designs, materials, and content. Furthermore, customization empowers companies to enhance their brand perception, engage with their customers, and meet the evolving consumer preference for personalized products.
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The digital printing packaging also helps with a brief time-to-market. Digital printing processes are frequently associated with fast setup, production processes, easy data exchange, and intense productivity. Thus, companies can produce small- and medium-sized prints and swiftly update their packaging for business and support.
Several standards, like food safety and labeling regulations, drive the packaging industry. It can be hard to meet these standards for digital printing businesses as some printing inks and technologies may not serve certain requirements. This factor can restrict the use of digital printing in industries with stringent regulations.
The increasing demand for digital printing packaging can be attributed to its ability to cost-effectively produce short print runs, contributing to reduced waste. On-demand printing plays a crucial role in minimizing excess inventory resulting from changes in packaging and graphic designs, promoting sustainability in the industry.
Top Highlights from the FMI’s Analysis of the Digital Printing Packaging Market:
- Countries in the Asia Pacific are expected to observe significant CAGR over the forecast period.
- Australia’s digital printing packaging industry is expected to be the next go-to market in the assessment period as players shift their base from matured markets like the United States and Europe.
- In Latin America, businesses must explore Mexico for upcoming market opportunities.
Recent Developments in this Industry:
- In April 2022, Huhtamaki launched a Push Tab blister lid, a first-to-market PET blister lidding composed of a single material, sans any metal, to serve the healthcare sector. Push Tab blister lid works on the present packaging portfolio without compromising the speed. Therefore, the invention is projected to offer sustainable packaging solutions for the robustly expanding healthcare sector.
- AutajonGroup revealed in September 2022 that the Californian firm ZappPackaging entered its Packaging Division. The acquired company is expected to invigorate the parent company’s operations in the United States, particularly in California.
- Mondi Plc. Introduced myMomdi.net, a web platform for excellent print and design to differentiate its uncoated fine paper (UFP) brands. It briefs the printing and design industry professionals regarding high-quality paper brands, paper recommendations, multimedia content, and local distributor contact information.
- Avery Dennison Graphics Solutions declared its partnership with Siser North America to venture into the crafter/DIY market. Siser has over 40 years of experience in the consumer craft industry as a leader in heat-transfer vinyl and an expert in modification and personalization.
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Key Companies Profiled:
- HP Inc.
- Xeikon N.V.
- Eastman Kodak Company
- Landa Corporation Ltd.
- Quad/Graphics Inc.
- Tailored Label Products Inc.
- Creative Labels Inc.
- Reynders Label Printing
- DS Smith Plc
- Thimm Group
- Traco Manufacturing Inc.
- WS Packaging Group Inc.
- Elanders
- Colordruck Baiersbronn
- Mondi Plc.
Market Segmentation:
By Print Technology Type:
- Liquid Toner Electrophotography Printing
- Nano-Graphic Printing
- Inkjet Technology
- Others (Dye tonner)
By Product Type:
- Labels
- Flexible Packaging
- Films & Wrap
- Bags & Sacks
- Pouches & Sachets
- Corrugated Packaging
- Folding Cartons
- Bottles & Jars
- Metal Cans
- Others
By End User:
- Food
- Beverage
- Alcoholic
- Non-Alcoholic
- Pharmaceutical
- Personal care & cosmetics
- Electronic comp.
- Chemicals
- Other (Automotive, etc.)
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Author By-
Ismail Sutaria (Lead Consultant, Packaging and Materials) has over 8 years of experience in market research and consulting in the packaging & materials industry. Ismail’s strength lies in identifying key challenges faced by the client and offering logical and actionable insights to equip the clients with strategic decision-making power.
Ismail has been an instrumental part of several transformational consulting assignments. His key skills include competitive benchmarking, opportunity assessment, macroeconomic analysis, and business transformation advisory. Ismail is an MBA holder in Marketing and has a Bachelor’s Degree in Mathematics.
Ismail is a regular at industry conferences and expos and has been widely covered in electronic and print media. He is a Speaker at our upcoming Talk show – Rise of the Intelligent Packaging. Ismail has been quoted in leading publications, including the European Pharmaceutical Review and the European Adhesive Tape Association.
Explore Trending Reports of Packaging:
Digital Printing Paper Market Size: The growth in demand for digital printing paper is anticipated to remain steady for various reasons. Digital printing paper is used in various industries such as display packaging, and food & beverage packaging.
Digital Label Printing Market Share: Global digital label printing market demand is anticipated to be valued at US$ 11.06 billion in 2023, forecasted to grow at a CAGR of 5.3% to US$ 18.54 billion from 2023 to 2033.
Digital Textile Printing Market Scope: The market size for digital textile printing was valued at US$ 2,714.5 million in 2023. It is anticipated to grow at 12.2% annually to reach US$ 8,545.1 million by 2033.
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5,000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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