The Wizard Academy is revealing the framework for their Whiskey Marketing School that has been developed to give whiskey experts the knowledge they need to increase their sales and build community through whiskey education and developing whiskey experiences.
Daniel Whittington, Chancellor of The Wizard Academy says, “In one to four classes you’ll learn to taste, describe, and share your love and knowledge with other whisky lovers in a way that directly increases the bottom line of the restaurant, bar, or distillery you own or work in. It will become a destination for whisky lovers who end up in your city looking for the right place to enjoy a dram. You’ll be courted by whisky reps, recruited by other restaurateurs and bar owners, and greeted with a knowing nod of respect in distilleries across the world.”
The Whiskey Marketing School implements a fast-paced training program that constantly shifts gears and allows for a very high knowledge transfer in a very short amount of time. The creators of the program have based the teaching methods around the science of how people gather and retain information with an emphasis on teaching people how to apply the knowledge of whiskey they have learned instead of just memorizing it.
“This is the only whiskey program we know of that focuses on communications, marketing, and developing the skill set to apply knowledge instead of just giving out a diploma that simply certifies that you know things,” says Whittington. “We want our graduates to have skills that let them immediately apply what they know in ways that help them grow their community, grow their careers, and make them and their employers more money.”
When people begin attending the Whiskey Marketing School they’ll develop deductive tasting skills through a sensory training experience that works across 36 different types of whiskey that represent production and grain styles from all over the world. Additionally, attendees will be trained on marketing and communications writing, accenting clarity of communication, and be walked through the fundamentals of public speaking and storytelling.
The Wizard Academy has found that most whiskey courses focus on knowledge transfer and testing for knowledge retention. They rarely spend extensive time teaching and training on communications and marketing. According to Whittington, this causes a lot of people to become very knowledgeable about whiskey but lack the training on how to communicate or create shared experiences around whiskey.
“We wanted to create a training that resulted in a more effective whiskey communicator who uses their depth and knowledge as a way to shepherd people into a new and magical experience instead of just building a pedestal with which to show off their memorization skills,” says Whittington.
Media Contact
Name: Daniel Whittington
Email: [email protected]
