Meet Genuin, a community-building platform designed to redefine the way users engage in this social discourse. Co-founded by Bhargav Patel, Genuin is not just another addition to the digital space. Instead, it brings social media back to basics, focusing on building meaningful connections while revolutionizing the user experience.
Genuin sets itself apart by keeping community builders at the forefront. Unlike conventional and popular platforms where influence is often measured by follower count, Genuin creates a level playing field for all community builders, regardless of their follower numbers. The platform focuses on building and nurturing inspiring communities that revolve around common interests rather than mere hype, and where users actually enjoy spending time.
“Genuin aims to create a space where people can connect over shared passions, without the pressure of follower numbers. We want to build a meaningful virtual community based on the passions of our users,” says Patel.
The app introduces an AI-driven engagement model designed to ensure lively community activity. This provides a Q&A system that allows any member to ask questions to stimulate discussion. This component generates relevant questions and ensures continuous engagement with current topics and the latest news content.
Genuin.
Community is at the heart of Genuin’s mission. By creating a community-led platform for short video discussions, the focus is not on sharing mindless videos of users dancing or singing, but on sharing content that matches users’ specific interests. The platform is more akin to an app where users feel like they belong, regardless of their status.
Bhargav Patel’s entrepreneurial background and experience in building successful advertising technology platforms comes in handy at Genuin. His commitment to applying fundamental principles and prioritizing customer experience is evident in the platform’s design system.
Genuin communities are curated areas controlled and moderated by community builders and facilitators. Users have the ability to build their own communities and add moderators to ensure a safe environment. The video content on the platform is short, under a minute in length, and allows users to engage in discussions through video, photo, text and audio.
“We aim to create a face-to-face zone for our consumers, offering a social feed that is more curated and controlled by the community rather than the platform itself,” explains Patel.
Genuin is aimed at Gen Z, and is currently available for users aged 18 and over. In the future, the platform is considering introducing versions that offer more age-appropriate or restricted access and content with parental moderation. The platform’s roadmap currently aims to cater to the preferences of Gen Z and respond to their evolving needs. By prioritizing community builders and equipping them with AI-driven tools, Genuin aims to redefine the social media landscape. Patel summarizes: "Genuin is more than just an app; it's a movement towards a more inclusive, engaging, and community-driven social experience."
Media Contact:
Name: Phoebe Dodds
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