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Wednesday, February 21, 2024

Amplifying Diversity: How Black Virtual Career Fair Reshapes the Recruitment Industry

Last updated Thursday, January 11, 2024 16:26 ET

Black Virtual Career Fair (BVCF) redefines traditional career fairs by offering a virtual platform that efficiently connects high-growth companies with talented Black professionals.

San Francisco, California, 01/11/2024 / SubmitMyPR /

Over the past decade, the corporate landscape has witnessed a rise in the number of companies incorporating inclusion and diversity initiatives. According to McKinsey & Company, a significant correlation exists between financial outperformance and diversity on executive teams. In other words, companies implementing a bolder approach to creating and maintaining an inclusive work culture are more likely to surpass non-diverse institutions and organizations.

The collaboration of people from different cultural backgrounds with varied levels of expertise has been proven to boost innovation and creativity, which, in turn, translates to profitability. A study reveals that companies with above-average diversity scores report higher innovation revenue. Following this development, companies are encouraged to shift their focus to acquiring diverse talent for long-term success.

As more and more organizations re-evaluate their efforts in cultivating a diverse culture that supports the underrepresented and underserved, they conclude that the primary goal is to start with the hiring process. Many companies now employ inclusive hiring as part of a broader initiative known as diversity, equity, inclusion, and belonging (DEIB).

Lakeisha Poole, Founder of Black Virtual Career Fair (BVCF)

Lakeisha Poole, a seasoned employment attorney of 15 years, recognized that inclusive hiring does not only entail recruiting candidates from underrepresented backgrounds for the mere sake of complying with anti-discrimination laws or appearing to be inclusive and diverse on a surface level. Acknowledging this gap, she made it her mission to increase the economic mobility of Black talent by re-designing recruitment and selection practices.

Poole, the organizer of Onyx Community Connection (Onyx), a group committed to amplifying Black excellence, partnered with the African American Employee Network (AAEN). These two Black professional organizations embarked on a joint venture and established Black Virtual Career Fair (BVCF) in 2019.

For five years, BVCF has committed to fulfilling its mission of providing career advancement and leadership opportunities for Black professionals through virtual career fairs. It has significantly grown, leveraging virtual events and targeted sourcing to help companies increase their diversity pipeline by matching them with qualified candidates nationwide.

"What we realized from our experience organizing various networking and business events for Black professionals is that finding quality matches in in-person events is actually more challenging. Candidates who are not well-connected to particular employers are at a disadvantage. On the other hand, there's the issue of a mismatch between the company's diversity goals and the interest of recruiters who focus on hiring as quickly as possible. When doing niche diversity sourcing, you must branch out of your normal pipelines and be more intentional," Poole shared.

Given this realization, BVCF reinvented career fairs to be convenient, efficient, and effective. Candidates can participate in job searches, engage in real-time interaction with hiring managers and recruiters, and connect with specific companies committed to diversity. They can also receive professional development resources that would enable them to navigate the competitive job market more smoothly.

Central to the mission of BVCF is providing employers with the experience and benefits that would help them amplify their hiring strategy for Black talent. Firstly, being a virtual event, partnering with BVCF indicates that companies can break down geographical and financial barriers posed by physical fairs. In addition, they can advertise open positions through a systematic job board, do real-time resume searches, and set and conduct online interviews.

With BVCF's Stealth Search and Recruiter Chat which adheres to strict privacy and confidentiality measures, employers can attract more qualified and experienced Black talent, including those passive or currently employed candidates. Its extensive experience working within the Black community enables BVCF to produce a curated market reach. This is a product of years of event management as well as strategic business and relationship development.

Employers can shorten their recruitment period as BVCF streamlines the process, allowing employers to access candidate profiles and the resume database before the fair. Post-event, they receive meaningful reports to measure their return on investment (ROI) based on several metrics, such as the number of booth visitors, job application details, and candidate clicks. Essentially, BVCF offers companies the ultimate virtual experience that maximizes efficiency through its comprehensive end-to-end recruitment strategy.

Black Virtual Career Fair seeks to improve and expand its services in 2024. Firstly, the organization intends to conduct specialized fairs to cultivate relationships with significant pools of talented Black professionals, highlighting its efforts for a more focused recruitment experience. It also plans to reinforce its job opportunity advertisement efforts via its newsletters and job boards.

The forward-looking organization will launch a subscription model service called Black Talent Database, which aims to provide companies with a list of sourced candidates monthly. Offline and hybrid events are also included in its roadmap to extend its reach to qualified talent. Additionally, BVCF actively seeks partnerships with like-minded individuals and entities to fulfill its mission of further advancing diversity in the workforce.

Ultimately, Black Virtual Career Fair sets the standard in helping high-growth companies obtain effective diversity-sourcing solutions. Its innovative approach to championing diversity and inclusion is a testament to its dedication to providing career advancement opportunities for a growing audience of talented Black professionals.

Media Contact

Name: Kesiah Cantila

Email: [email protected]


Original Source of the original story >> Amplifying Diversity: How Black Virtual Career Fair Reshapes the Recruitment Industry