As part of its continuing international expansion programme, Dotmount Communications, lobbying and tools for the marketing and public relations industry, today announced the appointment of Sheefah Zarma to represent its interests in Nigeria’s dynamic and rapidly growing media sector.
"Sheefah brings a passion for brand building, an impressive background in strategic marketing and advertising, and a strong track record in the digital transformation of major brands to the Dotmount Communications. Her in-market expertise in Nigeria will be instrumental as we expand our global leadership in Earned Media Management – the unification of technology, data, measurement and analysis to modernize the communication function from an expense into a business driver for organizations around the world." said Adedotun Olaoluwa, company’s President. "We are committed to bringing data, technology, and measurement to communications, showcasing the role of earned media as a true business results driver on par with paid and owned media. Sheefah's fluency in these areas across global B2B and B2C organizations will assist us in making our vision for a new era of communication a reality."
Sheefah has years of experience in the industry working closely with communications professionals from organisations ranging from the largest corporations to freelance PR practitioners.
She served as the senior media publicist for Capegate, an investment company, where she led a customer-centric, omnichannel, and global digital transformation of all brand communications. Sheefah also held several executive roles at various investment and communications companies, including her work as the founding executive and CEO of Bricks & Brains Homes LTD. Sheefah authored several books and has also served in marketing leadership positions at other leading organizations.
In her response to the appointment, Sheefah said: “I am very excited to join Dotmount Comminications Nigeria in this new role, which is my dream job. Nigeria has a very diverse market structure and complex consumer demographics, with an unparalleled evolving market dynamic. Dotmount Comminications has an ardent and richly-experienced management team, and I’m honored to be working with them to drive our business and category growth."
In her new role, Sheefah will oversee business operations and developments in Nigeria, with a focus on Nigerian enterprise customers, MNC customers, carrier partners and consumer markets.
Dotmount Communications is a leading global provider of earned media software and services to public relations and marketing communications professionals. Dotmount Communications has over 500 employees with offices in 15 countries throughout the Americas, EMEA, and APAC. For more information about its award-winning products and services, including the Dotmount Communications Cloud®, visit www.dtcoms.com.
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