Studies suggest that entrepreneurs who showcase resilience in overcoming critical situations and reemerging from crises are more likely to succeed in establishing their business goals in increasingly competitive environments. The journey of Jessica Hudnall, the founder of the well-loved brand MOMZ "R" FUNNY2, highlights the immense impact of resilience in paving a path toward success.
Jessica Hudnall, the founder of MOMZ “R” FUNNY2
Makeup Artist: Damaris Batres, Hair Stylist: Brandi Edwards Credit: Daniel Ray
Jessica's life story provides compelling insight into how she built a brand that embraces and celebrates family and culture. From an early age, the entrepreneur wrestled with the impact of societal expectations as a victim of bullying and body-shaming. In a collaboration book she participated in called “Breaking My Silence,” a chapter titled “Beauty in Pain” reflects Jessica's agonizing experiences. She expressed, "Struggling and overcoming obstacles is all I know. People see me as beautiful now, but there was a time when I didn't feel that way. I've been through bullying, homelessness, abuse, molestation, and even periods where I questioned if life was worth living. But through it all, I found a way to keep moving forward.”
The superwoman's resilience further shines through as she navigates the complexities of her relationship with her mother, who is a wonderful grandmother despite Jessica not having a close bond with her. Jessica shared how her experience of being homeless with her daughter Jayla Rose while working as a teacher, lift driver, and working actress tested her resilience and faith. However, despite the hardships, the thought leader underscores the significance of letting go and finding forgiveness. "Forgiveness is for yourself. When you let go, you start to attract what your heart really desires,” she uttered wholeheartedly. The teachings of her father, Eugene Hudnall, on how to achieve one’s dreams with determination, hard work, and resilience, furthered her resolve to take the path of entrepreneurship. All these experiences, both the good and the bad, and the support of her late grandmother, Genevia Baker, shaped the successful entrepreneur into the strong, empowered woman she is today.
MOMZ "R" FUNNY2 is the product of Jessica’s desire to create a legacy for her daughter. After finding herself unexpectedly pregnant, she went on a journey of self-discovery. "I saw the word MOMZ "R" FUNNY2 during a prayer, and I knew it was meant to be," she remarked. This seemingly divine revelation led to the establishment of a family clothing line that aims to bring families, especially those of color, closer together.
"I wanted to make sure I had something for women, men, and children," Jessica explained. The initial shirts with empowering statements like "These Breasts Are For My Babies" and "I Rock When My Baby Goes To Sleep" laid the foundation for a brand that goes beyond clothing. A viral moment of Jessica unapologetically breastfeeding her son Jacob in public on social media became a pivotal moment for her advocacy of empowering mothers. The video, which garnered millions of views, positioned her in the spotlight as a breastfeeding advocate. "No matter what you do in life, it will come with positive and negative remarks. People may have judged me, but I focused on the positivity that came my way," Jessica reflected, addressing the attention.
The incident increased followers, engagement, and organic sales on her website. It also fueled her commitment to normalizing breastfeeding and inspired new merchandise to empower mothers. MOMZ "R" FUNNY2 now also offers accessories, home goods, and even a podcast. In essence, the growth of the business highlights Jessica’s multifaceted approach to entrepreneurship.
Jessica’s innovative spirit knows no bounds, as she plans to create her own breast pumps, launch a sitcom, and establish a production company under MOMZ "R" FUNNY2. Her vision does not only encompass her desire for personal success. The thought leader aims to provide resources and a platform for other creatives. "I want to house other content creators, writers, and entrepreneurs under my umbrella," the founder enthusiastically stated. These ambitious goals underscore Jessica’s belief in herself, her talents, and her purpose.
Design by: Crystal Artist
Aside from being a well-loved brand, Jessica positions MOMZ "R" FUNNY2 as a movement that unites, uplifts, and spreads joy across the globe. Ultimately, the superwoman's story, from overcoming personal struggles to building a flourishing brand, becomes a source of inspiration for others. Jessica encouraged, “Embrace your uniqueness, face challenges head-on, and turn obstacles into stepping stones toward success.”
Media Contact
Name: Jessica Hudnall
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